SEATTLE — Tom LaMarre and Frank Cooney, who together have been experts on the Oakland Raiders since the franchise began in 1960, are reprising their famous two-man coverage to enlighten and entertain Raider Nation via Raidermaven.io on the Maven (ticker symbol MVEN) digital media coalition. Their site is fully underway with news, analysis, and insight available only from these two veteran journalists.
“We will capitalize on the great platform Maven provides and add to the awesome network of writers we have covering NFL teams,” said LaMarre. “Maven gives us the tools to expand our reach to even more fans, helping Raidermaven stand out as the best place for up-to-the-minute Raiders and NFL news, and conversation among fans.”
In June, Maven announced the launch of its sports network and is rolling out channels for all 32 NFL teams and major NCAA schools and will follow with every professional sport, including all major professional teams across the globe. An alliance with The Sports Xchange (TSX) — which Cooney founded and where LaMarre has served as a reporter since 2001 — is jump-starting the effort.
“Tom’s time covering the Raiders goes back to the glory days of the 1970s when he was with the Oakland Tribune, I covered for Hearst’s San Francisco Examiner,” says Cooney. “We rocked Raider Nation then and we are back to do it again during the franchise’s final seasons in its real home – Oakland. Tom has watched the Raiders play in every venue – Kezar and Candlestick in San Francisco; Frank Youell Field and the Coliseum in Oakland and even the Los Angeles Coliseum. Nobody knows this team better.”
LaMarre’s sports writing career began in 1964 with the Oakland Tribune, where he worked for 15 years, seven as the Raiders’ beat writer. He also covered the Oakland A’s, Golden State Warriors and other collegiate and professional sports teams and leagues. In 1979, LaMarre moved to the Los Angeles Times, continuing his Raiders coverage when they moved to L.A.
Maven’s business model is the same one the founders used to launch the Rivals.com and Scout.com networks many years ago, and marries proven leadership with next-generation technology to create a world-class home for elite, independent publishers and reporters. Maven is partnering exclusively with press-credentialed veterans to leverage the robust platform. In an era where sports journalism has been displaced by direct marketers pitching clickbait, memes and lists, Maven is embracing authenticity and professional reporting direct from the field of play.
Each team-centric maven will be awarded a “franchise” built on Maven’s platform and within a network of hundreds of independent media channels, all supporting each other with unified distribution and advertising scale. Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories.
Maven CEO James Heckman is a former senior executive from Yahoo! and News Corp and the founder of Rivals, Scout, 5to1.com and NFL Exclusive. “Raider Nation fans are well known for their extreme loyalty and passion,” Heckman says. “Tom and Frank blend extensive history covering the Raiders outstanding reporting skills, making them a perfect voice to serve this unique fanbase.”
TSX is in its third decade as a sports wire service behind only the Associated Press in terms of broad, deep journalistic content in North America. Cooney won multiple Emmy Awards tied with the launch of FOX Sports (1994) and created the underlying grading system that still runs mega-popular Madden Football. When he moved NFLDraftScout.com onto the Maven platform this spring, Cooney predicted the combined abilities of TSX and Maven will “raise the bar on multimedia journalism at a time the industry needs it the most.”
Maven is a coalition of mavens operating on a shared digital publishing, advertising and distribution platform, unified under a single media brand. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.
Maven (noun | ma·ven | ˈmā-vən): A professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization.